Beyond Logos: New Definitions fo Corporate Identity (Graphic Design) by Clare Dowdy
Beyond Logos: New Definitions fo Corporate Identity (Graphic Design) by Clare Dowdy PDF, ePub eBook D0wnl0ad
Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a æcathedralÆ and a cigarette brand into a smokerÆs retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy -- a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos.
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